We believe that our main responsibility is to create desirable items that our consumers value and can enjoy for a long time. As a result, the starting point of our sustainability ambition is that we want to be proud of our products – how they look, their quality and how they are made and used.

Our sustainability ambition is divided in three key areas ‘our products’, ‘our suppliers’ and ‘our operations’. In our annual sustainability report we describe actions, targets and results on these three areas.